New Brands : Shoes and Bags

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Scribbled by: Betty - The Gossip Junkie    On: 13th Jul, 2010

ENROUTE, MISS SIXTY

It’s one of those things women can’t get enough of, it’s magical and therapeutic, pretty and perfect and it comes in a range of choices! Shoes and bags have allured female creatures for eons and now it just gets better with the launch of a new label called Enroute, along with Miss Sixty under Gupta H.C Overseas Pvt Ltd. Since the time of its inception, the brands have worked on and frequently updated the styles they offer.

Gupta H.C Overseas Pvt Ltd is a leading manufacturer and exporter of high fashion ladies footwear and accessories. Established in 1987, the company’s clientele includes the biggest brands across Europe. It also houses Spanish and Italian designers for R&D and quality assurance. Its retail venture, Gupta Plus is a franchisee and licensee to promote and sell Miss Sixty shoes and accessories in India. After the successful launch of Miss Sixty, they are out with their Indian label – Enroute.


Enroute spoils you silly with different kinds of heels, colors and styles. They stock the latest designs enabling you to get a healthy dose of Gladiators, Stiletto, Wedge, Kitten and Cone heels. Their shoes are made out of genuine leather and are created by a team of Spanish & Italian designers and technicians ensuring the best angular heels with comfort. The brand, which has been a sponsor for Cosmopolitan Fun Fearless Awards and I am She Contest – Miss India Universe Pageant, says “With the market now being extremely fashion conscious, the most important thing these days in footwear is that shoes have to be comfortable along with being super stylish and sexy! And Enroute has it all.”


Enroute has recently launched an Orchid Collection for summers, capturing the essence of summer and women, using breezy colors and patterns. The collection depicts the young woman of today- fun, independent and out there to face the world on one hand, and a calm and simple countryside girl on the other. Their day time flats are splashed in colors like white and different shades of blue, representing the calm spirit of living close to the sea. Others have tones of red and black that evokes the constant movement of city life. To portray the hot weather and motion of the city during summers, their mid heels come in bold and bright colors of yellow, orange and fuchsia. While blue, white and light brown hues have been added to it give them a calm and subtle look. One can also find classic pink ballerinas merged with shades of blue and earthly tones of brown.

Miss Sixty, an Italian brand of the Sixty Group was launched in 1991. It is an extremely feminine and glamorous brand that offers a wide range of products like footwear, accessories, bags, clutches, wallets, belts, denim, top wear and much more. In footwear, one can sift between stilettos, pumps, court shoes, ballerinas, boots, ankle boots, embellishment shoes, shoes with laces and sneakers. It plays on classic and edgy colors and is an expert on coordinating accessories with dresses. Created from high quality leather and fabrics, their shoes and luxurious accessories are unrivaled. Miss Sixty has a clear brand positioning; it sees itself as a trendsetter, a brand which is quirky & provocative and an overall accessible luxury brand. The USP of the brand is its unmatched quality coupled with pristine styles.

Enroute available at –

New Delhi -
Inc. 5 at Select Citywalk Mall. Saket

Rochia at Select Citywalk, Saket

Mumbai-
Inc. 5 at Mazagaon

Miss Sixty Available at –

New Delhi -
DLF Place Mall, Saket

Mumbai –
Palladium, Lower Parel

Chennai –
The Language, Nungambakkam

In the picture:

Blue Heels from Enroute, Rupees 4499

Yellow tote bag from Miss sixty, Rupees 8000

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